Famed for the great wines of Bordeaux, Burgundy and Champagne, France has always been seen as a more traditional country.
Climate change has seen a shift in focus to the foothills and isolated extremities such as Savoie and Roussillon. These areas are finding new markets thanks to their fresh styles and sustainable, low intervention tendencies.
An awareness of communication with the consumer is slowly breaking down the hard façade of old, revealing exciting opportunities for the adventurous wine lover.